This is the best thing Youtube has done in a long time. This means not only commercial and professional artists will have their videos in the top 100, amateurs will also get the chance too. Amateurs will have the chance to get their work known by a wider audience. Finally, the world is embracing the term/era "Creative Britain" but in a universal way.
Youtube has always been known as the user generated website that has made a lot of people famous, whether it's something really small and silly or something huge and talented. Justin Bieber is just one example. Now we have Bieber fever! There's also the most recent Rebbeca Black. Youtube has always been a great way for musicians to get their talent out there universally. Everyone uses Youtube, the world is online, it's proven.
New artists have a great market, especially those who are different to what is already out there. Those who say there isn't anything else that can be done are wrong. Take Lady Gaga for example. She's come so far, getting knocked down by big names and now, she's a mega superstar gaining the first billion views on Youtube, a household name, and not just as a sex icon. People appreciate her as an artist because that is exactly what she is, an artist, she is the perfect definition of what an artist is.
I'm looking forward to watching this new Youtube top 100 grow over the next few months, and if it works (I have no doubt) over the next few years. I can already see the amount of new artists, producers and so on we will discover. Forget reality tv shows like the X Factor who want those who audition to be a commodity and not an artist. Youtube has now landed themselves right in the middle of the whole "for money or for art" debate. Either way, it's a win win situation.
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